Who am I?

I’m Alex, a motivational EA turned VA business owner dedicated to empowering Executive Assistants (EAs) and Personal Assistants (PAs) to step into the world of Virtual Executive Assistance (VEA) and build thriving businesses on their terms. With over 20 years of experience as an Executive Assistant and more than 7 years running my own successful VEA business, I understand the unique challenges and opportunities in this industry.

My mission is to guide EAs and PAs through the transition from corporate roles to independent, remote businesses. I help you keep that corporate-level income while enjoying the freedom to work where, when, and how you choose.

In a world flooded with generic courses, I offer real-world insights and practical strategies. I share the secrets to becoming indispensable, fully booked, and confident in managing your own VEA business. From setting up your operations to securing clients and running the day-to-day, I’m here to support you every step of the way.

Join a supportive community that’s all about cutting through the noise and focusing on what really works for your success.